Best real estate CRM in Australia, compared for prospecting.

The short answer.

There isn't one best real estate CRM in Australia. LockedOn, Agentbox (now Reapit Sales), MRI Vault, MRI Eagle and Rex all hold a contact database and run follow-up. They differ in how they present search, maps, tagging and mobile. The best one is the one your office keeps up to date.

• No price is published. None of the five lists a price on the page we checked. Every one sends you to a demo or a pricing request.
• Maps: Agentbox (Reapit Sales) and MRI Eagle describe map-based prospecting. Mapping wasn't mentioned on the other pages we checked.
• Follow-up automation is common. Agentbox (Reapit Sales), LockedOn, MRI Vault and Rex each describe automated follow-up steps.
• Your data matters more than the logo. A tidy database in any of them beats a messy one in the dearest. Start with the CRM data checklist.

Side by side.

Same five criteria for each. "Not mentioned" means the page we checked on 19 October 2026 didn't say, not that the product lacks it.

Sources: Reapit Sales prospecting, LockedOn (and its client management page), Reapit Sales CRM, MRI Eagle, MRI Vault and Rex CRM, all read on 19 October 2026.

What a real estate CRM is, and what it isn't.

A real estate CRM (customer relationship management system) is the database where an office keeps everyone it has dealt with: owners you appraised, past vendors, buyers, landlords. It holds names, addresses, mobiles, notes and the history of every call.

A good one lets an agent find the people on a street, see how they know them, ring them and log the call. Most also send bulk email and SMS, run reminders and keep a pipeline of appraisals and listings.

Mostly, a CRM holds the people you already know, though some, like MRI Eagle, also describe prospecting for new leads. If you're building a weekly routine on top of your database, the weekly marketing plan shows where the calls fit.

How we compared them.

We looked only at what a selling agent needs to prospect from a database. If a page didn't mention something, we say "not mentioned on the page we checked". That isn't the same as "not offered": the product may do more than its page says.

1. Tags and segments. Can you label contacts and filter a list by the label?
2. Map or list search. Can you work a street or area, not just a name?
3. Automated follow-up. Does it run reminders or action plans for you?
4. Mobile. Is there an app for use between appraisals?
5. Published price. Is a price on the page?

We make First Knock, which works from your CRM and is not a CRM, so it isn't ranked here. We don't rank the five either. The order below is alphabetical.

The five CRMs.

Agentbox (now Reapit Sales)

Reapit's page calls its sales product "Reapit Sales (formerly Agentbox)". Its prospecting page leads with maps: "territory mapping, so you can clearly define who owns which area", plus database mapping to show known and untapped contacts in key areas. It also describes filtering prospects by property type, ownership history and engagement level, alerts when a prospect's status changes, and an overlay of a Reapit property management landlord database. Its Sales CRM page describes a mobile app and automated follow-ups with email templates.

Price: not on the page. The call to action is "Request a demo". Best suited for: teams that split a market into territories and want to prospect by map.

LockedOn

LockedOn describes itself as an all-in-one platform for the client lifecycle. Its page lists client management ("every note, activity and interaction, in one place"), groups and segmentation (its client management page gives "farm area, hot buyers, past clients" as examples), and bulk communication by email, SMS and letter. It also describes automated action plans and triggers for follow-up, and a mobile app with caller ID. The page lists LJ Hooker, First National Real Estate, Barry Plant and Sotheby's offices among its users.

Price: not on the page; you book a demo or contact the company. Best suited for: offices that want follow-up to run on action plans and bulk messaging from one database. First Knock runs on LockedOn today.

MRI Eagle

MRI's Eagle page offers lead generation "whether in list or map view", flexible pipeline management with ready-made or custom pipelines, and a mobile app for managing activities on the go.

Price: not on the page; you book a demo or download a brochure. Best suited for: agents who want list and map prospecting with a pipeline in one view.

MRI Vault (formerly VaultRE)

MRI's Vault page describes access to your full contact database from iOS and Android apps, automated follow-up workflows by email and SMS, and mobile tools for open homes and appraisals. It says Vault serves "more than 1 in 4 real estate agencies" in Australia and New Zealand, with 3,950+ offices and 64,700+ users. That's MRI's figure, not ours.

Price: not on the page; you contact MRI sales. Best suited for: larger or growing offices that want one connected platform and mobile access to the database.

Rex

Rex's CRM page lists a central contact database with tags, "Tracks" that run follow-up as a series of steps and reminders, buyer matching, and natural-language filtering ("show me all buyers with maximum budget $900,000"). It also says it has a "100% fully open API" and a Zapier integration.

Price: three tiers (Starter, Professional, Enterprise) are named, but each is "Request pricing". Best suited for: offices that want to connect their CRM to other tools through an open API.

Which fits your office.

What to ask in the demo.

Pages are brochures. Test the product with your own data.

1. Bring one street you farm. Ask them to find everyone on it and build a call list while you watch.
2. Ask where do-not-contact lives. It should be a flag a list can filter on, not a note.
3. Ask what a bulk export includes. Mobiles, relationship, last contact and flags.
4. Ask what it costs for your team size, in writing, with the term and the setup fee.
5. Ask what happens to your data if you leave.

Where First Knock fits.

When another agency lists in your patch, First Knock checks your CRM for every contact within 100 metres and emails the call list to the agent who owns that area, usually within 10 minutes. Do-not-contact and excluded contacts are removed before it's sent. We check your patch every 10 minutes.

First Knock is not a CRM. It runs on LockedOn today, and other CRMs aren't supported yet. It's offered to one agency per suburb, and a suburb is locked in when the agency signs. It isn't for you if you don't keep a CRM, or you'd rather wait for the phone to ring.

Common questions.

What is the best CRM for a real estate agent in Australia?

There isn't one best CRM. The right one is the one your office will keep up to date. Compare how each handles tagging, mapping, follow-up and mobile, then pick the one your agents will use every day.

How much does a real estate CRM cost in Australia?

None of the five vendors compared here lists a price on the product page we checked on 19 October 2026. Each asks you to book a demo or request pricing.

Which real estate CRM is best for prospecting?

Look for map or list search by street, tags you can filter on, a real do-not-contact flag and a mobile app with caller ID. Vendors describe these differently, so test each one against a single street you farm.

Can I switch real estate CRMs?

Yes, but your records move only as well as they are kept. Clean addresses, mobiles and do-not-contact flags before you export, and ask the new vendor what they import.

Is Cotality RiTA a CRM?

No. Cotality describes RiTA as an AI assistant that works with an agency CRM database. Its integrations list, checked on 19 October 2026, names Rex, Agentbox, VaultRE, ReNet, Box + Dice, Eagle and Inhabit. Ask Cotality whether your CRM is covered.

Is First Knock a CRM?

No. First Knock works from your CRM. It runs on LockedOn today, and other CRMs are not supported yet.