How to write a real estate agent bio that gets a call back.
A five-line template, a fictional before and after, and three lengths to keep on file.
Who reads your bio, and when.
Write five sentences covering your name and patch, what you do for owners, one fact you can support, one local detail and how to contact you. The template is below.
Picture a Tuesday at 9:40am. A home three doors from an owner you met last year has just gone on the market with another agency. You ring. She doesn't know the number, so she lets it go to voicemail and looks you up. She finds your bio, and in about ten seconds she decides whether you are worth ringing back.
The weekly marketing plan covers when you make those calls. This page covers what the owner finds when you do.
The template: five lines.
Write one line for each of these, then join them up. If you can't write a line, that is the gap to fix before you polish anything.
- Who and where. Your name, your agency and the streets or suburbs you work. Name the places an owner would name.
- What you do for an owner. One plain sentence on who you appraise for and what you bring to the conversation. Skip the adjectives.
- One thing you can back up. Years in the patch, a type of home you know well, a process you follow. If it is a number, you need to be able to show where it came from and what period it covers.
- One local detail. Something only someone who works the area would say: the street that floods, the school catchment owners ask about, the shops where you get your coffee.
- What to do next. Your direct number or email and the offer, usually a free appraisal or a chat about the street.
[Name] sells homes in [suburb] and the streets around [local landmark]. [One sentence on what you do for an owner.] [One thing you can back up.] [One local detail.] Ring [number] for [the offer].
The template is a starting shape. Read it aloud once it is filled in. If it sounds like something you would say to an owner at their front gate, it is done.
Before and after (fictional).
Illustration. The agent, streets and phone number are made up to show the change.
| Version | Bio | What it does |
|---|---|---|
| Before | “Dan is a passionate, dedicated and results-driven professional with a proven track record of delivering outstanding outcomes. He goes above and beyond for his clients and is committed to exceeding expectations.” | Could describe any agent in any suburb. No place, no offer, nothing to check and no way to act on it. |
| After | “Dan Whitaker sells homes in Wattle Grove and the streets either side of Marsh Road. He has worked the same patch for six years, so he can talk you through how the last few homes on your street were marketed and what they achieved. Ask him about the creek-side blocks. Ring 0400 000 000 for a free appraisal, or just a chat about your street.” | Names the place, says what he does, gives one fact he can back up and one local detail, and ends on a next step. |
Keep three lengths on file.
You will be asked for a bio in more places than you expect. Write all three once and paste the right one.
About 25 words: signatures and cards
Name, patch and the offer. For example: “Dan Whitaker sells homes in Wattle Grove and around Marsh Road. Free appraisals, no pressure: 0400 000 000.”
About 75 words: profiles and listing pages
The five lines in short form. Put your patch and the offer in the first two lines.
About 150 words: your website
The same five lines with room for a short story: how you came to work the patch, or the sort of sale you enjoy. Keep it to one story. A second one belongs on another page.
What to cut.
- Empty adjectives. Passionate, dedicated, driven, committed. If an owner can't test it, it adds nothing.
- Your whole career. Keep the part that bears on this owner's patch.
- Claims you can't document. “Top agent” and “number one” need a source, a period and an area, and your principal should look at the wording.
- Reviews you didn't get. Quote only a testimonial a client has given you, word for word, with their permission.
- A switch between voices. Pick first or third person for each bio and stay in it.
Make the call worth returning.
The free playbook has call scripts and contact rules in plain English. If you are bringing an appraisal back to an owner, the CMA guide covers what goes in it. And a call list is only as good as the CRM data behind it, so tidy the records of the people you ring most.
Where First Knock fits.
First Knock gets the right call in front of you. When another agency lists in your patch, we check your CRM for every contact within 100 metres and email the call list to the agent who owns that area, usually within 10 minutes. We check your patch every 10 minutes. It isn't something an office can build in-house.
It doesn't write your bio, replace letterbox drops or Just Listed cards, or predict who will sell. The agent still decides who to call and what to say. First Knock runs on LockedOn today, and other CRMs aren't supported yet. It's offered to one agency per suburb.
Common questions.
How long should a real estate agent bio be?
Have three lengths ready: about 25 words for a signature or card, about 75 words for a profile or listing page, and about 150 words for your website. Put your patch and the offer in the first two lines.
Should a real estate bio be in the first or third person?
Either works. Third person suits a profile on your agency's site, where the office writes about its agents. First person suits your own pages and emails. Pick one for each place and stay with it inside that bio.
What do you put in a real estate bio if you're a new agent?
Be specific about what you do know: the streets you work, the office behind you, what you did before and how you will treat an owner's time. Don't borrow experience you don't have. A plain, local bio from a new agent reads better than a padded one.
Should I put my sales results in my bio?
Only figures you can document, with the period and the area they cover. If you can't point to the source, leave the number out and describe what you do instead. Check the wording with your principal.