Guides for selling agents.

Practical, plain guides on prospecting, CRM data and the week's marketing. A new one most weeks.

  1. No. 3 · 12 Oct 2026 · 5 minute readA weekly real estate marketing plan for a selling agent.Use the weekly schedule and tracker below to plan your calls, cards, drops and follow-ups.
  2. No. 2 · 10 Oct 2026 · 5 minute readReal estate CRM: keep your contact data clean enough to prospect from.A CRM is where an agency keeps its contacts. It only helps you prospect if each record is good enough to build a call list from, on the day you need one.
  3. No. 1 · 8 Oct 2026 · 4 minute readWhat is a CMA in real estate?A CMA, or comparative market analysis, is an agent's estimate of what a home should sell for, based on similar homes that have sold nearby. It's the document behind most appraisals.